Baruch New Media - Our Class Wiki - So Far

Unfortunately, I have not submit any work into the class wiki yet but definitely will. My job is to contribute to the business portion of new media, specifically Marketing and Advertising. People use a variety of techniques and applications from New Media in the Marketing and Advertising industry. I am currently reading a book that describes how marketers use American Idol as a stand to promote their products (Coca Cola, Ford, AT&T). These companies saw that the show was very successful and they as sponsors want to collaborate with the producers to promote their name. This was a very interesting study that eventually got out of hand when the producers decide to rig the show thinking that they can get more voters to participate. One thing led to another and it ultimately affect not only their viewers but their sponsors as well.